“THERE HAS TO BE A BETTER WAY”

Eliminate pain and the dreaded uniboob with this comfortable, supportive, and wireless bra.

During her 30 years of practicing acupuncture and therapeutic massage, Jodie Curro Heinrich saw first-hand the connection between ill fitting bras and back pain, shoulder and neck pain, rig cage pain, bad posture, breast pain, and digestive issues.

Jodie, together with Wanda Jones, a New York veteran of bra design, focused on materials, design and structure to find a better way to disperse the load.

The Gioia bra is made in small volumes in the USA using a proprietary pattern developed by women, for women.